“Solid coffee. Very smooth and aromatic. Only 4 stars because shipping took a bit longer than expected to reach me in the UK.”
1 / 5
Wild Civet Coffee · Java, Indonesia
Pure Kopi Luwak
Price range: $125.00 through $250.00
Pure is the world's healthiest brand of 100% wild kopi luwak. It's packed full of antioxidants, brain-boosting neurochemicals and a delicious flavor that has coffee lovers around the world coming back for more.
Roast: Medium
Roasted: July 13, 2026
Natural fermentation by wild civets reduces acidity by ~60% and eliminates bitterness — producing a smoother, more complex cup than any conventionally processed coffee.
As featured in
“A refined and expensive cup of coffee.”
— The New York Times
100g ≈ 10–12 cups · 250g ≈ 25–30 cups
Best brewed as pour-over, French press, or AeroPress · 92–96°C
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Every purchase actively fights climate change (learn more)
Now shipping in our new eco-friendly packaging (not shown here).
01
Get Smarter
Elevated inositol levels sharpen neural connections and boost cognitive function naturally.
02
Clean Energy
Malic acid powers the Krebs cycle for sustained, even energy — no spike, no crash.
03
Zero Chemicals
Every batch independently tested — confirmed free of all pesticide residues. Always pure.
04
100% Wild
Collected from civets roaming freely in protected rainforests. Never farmed, never caged.
Customer Reviews
Showing most recent reviews
4.7
189 reviews
“My whole family fights over this when I brew it. Need to start ordering two bags at a time.”
“No bitterness. None. I didnt think that was possible with coffee this rich.”
“Fabulous coffee. I use it for pour-over and the aroma alone is worth it.”
“I've spent way too much money on specialty coffee over the years. This is the one I keep coming back to.”
“Retirement gift for a coworker. She texted me a photo of her first cup with three heart emojis.”
“My wife made this in our moka pot and it was unreal. Rich but not heavy at all.”
“Very enjoyable, smooth and clean. A bit mild for my taste since I usually go for dark roasts. But the quality is clearly there.”
“Tried this because of the story behind it. Stayed because of the taste. Genuinely unique.”
“My husband drinks about 4 cups a day and he said this is the best coffee he's ever tasted. High praise from a picky man.”
“The sweetness is natural and subtle. No sugar needed, no cream needed. Just the coffee doing its thing.”
“I brought this to a coffee tasting with friends and it won by a landslide. Wasn't even close.”
Every Batch Independently Tested
Zero Pesticide Residues Detected
100% Traceable to Source
Common Questions
Is kopi luwak hygienic?
Completely. After collection, the beans are thoroughly washed, sun-dried, and roasted at 200°C+ — a temperature that fully sterilises them. No bacteria survive the roasting process. Kopi luwak has been consumed safely for centuries and every batch we ship is quality-tested before dispatch.
What exactly is kopi luwak?
Kopi luwak is coffee processed by wild Asian palm civets — small cat-like animals native to Southeast Asia. They eat the ripest coffee cherries, and the beans are naturally fermented during digestion before being collected, washed, and roasted. The process produces a uniquely smooth, low-acid cup with earthy, chocolatey notes.
Is this really from wild civets — not farmed?
Yes. Our coffee is collected from civets roaming freely in Java's protected rainforests — not from caged or farmed animals. We work directly with a family-run operation that has been ethically sourcing wild Kopi Luwak for over two decades. Every batch is traceable to source.
Does it taste different from regular coffee?
Significantly. Wild Kopi Luwak is notably smoother, less bitter, and lower in acidity than conventionally processed coffee. The natural fermentation breaks down proteins in the bean, resulting in a cleaner, more complex cup with subtle sweetness.
How much caffeine does it contain?
Kopi Luwak naturally contains roughly 50% less caffeine than standard coffee. The digestive process removes much of the caffeine along with the bitterness-causing compounds, making it a gentler, more sustained energy source with no crash.
How should I brew it?
We recommend a slow-brew method — pour-over, French press, or AeroPress — to best appreciate the nuanced flavours. Use water just off the boil (92–96°C) and a medium-coarse grind. Avoid harsh espresso extraction, which can overwhelm the delicate notes.
How should I store it?
Store in an airtight container away from direct sunlight, heat, and moisture. Do not refrigerate — the temperature fluctuation introduces condensation. Whole beans stay fresh for up to 6 months; ground coffee is best used within 4 weeks of opening.