“If your on the fence, just try it. You wont regret it.”
Pure is the world's healthiest brand of 100% wild kopi luwak. It's packed full of antioxidants, brain-boosting neurochemicals and a delicious flavor that has coffee lovers around the world coming back for more.
Roast: Medium
Natural fermentation by wild civets reduces acidity by ~60% and eliminates bitterness — producing a smoother, more complex cup than any conventionally processed coffee.
100g ≈ 10–12 cups · 250g ≈ 25–30 cups
Best brewed as pour-over, French press, or AeroPress · 92–96°C
Elevated inositol levels sharpen neural connections and boost cognitive function naturally.
Malic acid powers the Krebs cycle for sustained, even energy — no spike, no crash.
Every batch independently tested — confirmed free of all pesticide residues. Always pure.
Collected from civets roaming freely in protected rainforests. Never farmed, never caged.
“If your on the fence, just try it. You wont regret it.”
“Incredibly smooth, zero bitterness. I drink it black and its perfect every single time.”
“My morning routine got a serious upgrade. Cant imagine going back.”
“Quality product. Slightly milder than I usually prefer but the smoothness more then makes up for it.”
“Fourth order. My wife says we need to budget for this now haha. Worth it.”
“Gift for a friend who has everything. She said it was the most thoughtful gift she'd recieved.”
“Elegant coffee. The kind you sip slowly.”
“Unbelievably smooth. Like drinking coffee with all the bad parts removed.”
Completely. After collection, the beans are thoroughly washed, sun-dried, and roasted at 200°C+ — a temperature that fully sterilises them. No bacteria survive the roasting process. Kopi Luwak has been consumed safely for centuries and every batch we ship is quality-tested before dispatch.
Kopi Luwak is coffee processed by wild Asian palm civets — small cat-like animals native to Southeast Asia. They eat the ripest coffee cherries, and the beans are naturally fermented during digestion before being collected, washed, and roasted. The process produces a uniquely smooth, low-acid cup with earthy, chocolatey notes.
Yes. Our coffee is collected from civets roaming freely in Java's protected rainforests — not from caged or farmed animals. We work directly with a family-run operation that has been ethically sourcing wild Kopi Luwak for over two decades. Every batch is traceable to source.
Significantly. Wild Kopi Luwak is notably smoother, less bitter, and lower in acidity than conventionally processed coffee. The natural fermentation breaks down proteins in the bean, resulting in a cleaner, more complex cup with subtle sweetness.
Kopi Luwak naturally contains roughly 50% less caffeine than standard coffee. The digestive process removes much of the caffeine along with the bitterness-causing compounds, making it a gentler, more sustained energy source with no crash.
We recommend a slow-brew method — pour-over, French press, or AeroPress — to best appreciate the nuanced flavours. Use water just off the boil (92–96°C) and a medium-coarse grind. Avoid harsh espresso extraction, which can overwhelm the delicate notes.
Store in an airtight container away from direct sunlight, heat, and moisture. Do not refrigerate — the temperature fluctuation introduces condensation. Whole beans stay fresh for up to 6 months; ground coffee is best used within 4 weeks of opening.